Assess for Success: Marketing Analytics and Measurement

This course is part of Google Digital Marketing & E-commerce Professional Certificate

Instructor: Google Career Certificates

What you'll learn

  •   Define media planning and strategies
  •   Describe what defines a successful marketing campaign
  •   Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
  •   Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
  • Skills you'll gain

  •   Google Analytics
  •   Spreadsheet Software
  •   Pivot Tables And Charts
  •   Google Ads
  •   Online Advertising
  •   Marketing Analytics
  •   Data Analysis
  •   Data Presentation
  •   Media Planning
  •   Stakeholder Communications
  •   Performance Measurement
  •   Web Analytics
  •   Marketing Budgets
  •   Digital Marketing
  •   Marketing Effectiveness
  •   A/B Testing
  •   Return On Investment
  •   Data Visualization
  •   Key Performance Indicators (KPIs)
  • There are 4 modules in this course

    Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics

    Use metrics from Google Analytics and Google Ads

    Measure the success of marketing campaigns

    Share metrics and insights with stakeholders

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