Skills you'll gain

There are 5 modules in this course

Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention.

THE RISE OF BRANDED CONTENT: HOW TO CREATE QUALITY JOURNALISM

CONNECTING WITH THE AUDIENCE THROUGH UNIQUE, MEMORABLE STORIES

CREATING A STORY FOR YOUR BRAND

THE CAPSTONE PROJECT

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