Ementorhub

What you'll learn

Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data

Learn to evaluate and choose appropriate web analytics tools and techniques

Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages

Understand approaches to visualizing data effectively

Skills you'll gain

Digital Marketing

Google Analytics

Digital Advertising

Information Privacy

Web Analytics

Trend Analysis

Data Analysis

Data Storytelling

Marketing

Marketing Analytics

Data Collection

Analytics

There are 4 modules in this course

You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Storytelling with Data

Bellabeat Case Study

The Future of Analytics