Digital Marketing Analytics in Practice

This course is part of Digital Marketing Specialization

Instructor: Kevin Hartman

What you'll learn

  •   Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
  •   Learn to evaluate and choose appropriate web analytics tools and techniques
  •   Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
  •   Understand approaches to visualizing data effectively
  • Skills you'll gain

  •   Digital Marketing
  •   Google Analytics
  •   Digital Advertising
  •   Information Privacy
  •   Web Analytics
  •   Trend Analysis
  •   Data Analysis
  •   Data Storytelling
  •   Marketing
  •   Marketing Analytics
  •   Data Collection
  •   Analytics
  • There are 4 modules in this course

    You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

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