Skills you'll gain

There are 5 modules in this course

This course will guide you into a deeper exploration of online identity, social media communities and their users. You will examine the ways that social media is being used by public institutions such as government to build participation and conversation with audiences. You will encounter the most common ethical debates in social media. You will also have the opportunity to build your practical skills by developing your professional social media profile, defining your audience, building your social media influence and understanding how to interpret data analytics to "listen" and communicate well.

Collaborative Practices of Social Media Users

Participatory Culture and Media Organisations

Social Media Data Analytics

Ethics in Social Media

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