This course is part of Social Media as a Marketing Tool in Business Communication Specialization

Instructor: Erin Willis

What you'll learn

  •   Learn to execute effective social media planning.
  •   Analyze social media data to better understand impact.
  •   Evaluate the social media strategy and revise.
  • Skills you'll gain

  •   Media Strategy
  •   Content Strategy
  •   Content Performance Analysis
  •   Target Audience
  •   Customer Insights
  •   Earned Media
  •   Marketing Communications
  •   Marketing Planning
  •   Owned Media
  •   Social Media Strategy
  •   Social Media Campaigns
  •   Social Media Marketing
  •   Plan Execution
  •   Key Performance Indicators (KPIs)
  •   Paid media
  •   Digital Media Strategy
  •   Goal Setting
  • There are 2 modules in this course

    You will create and refine a social media plan tailored to your business, leveraging research and consumer insights to generate buzz and engage your audience. The course covers marketing communications through paid, earned, shared, and owned media, providing you with a holistic approach to social media marketing. You will receive feedback on your plan, allowing you to make necessary revisions before implementation. What makes this course unique is its practical approach, offering hands-on experience and real-world applications. By the end of the course, you will understand how your social media efforts fit into your company's broader vision and business objectives, ensuring your strategies drive meaningful results.

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