This course is part of Business and Marketing Strategies Specialization

Instructor: Mariya Eranova

Skills you'll gain

  •   Global Marketing
  •   Intercultural Competence
  •   Social Sciences
  •   International Relations
  •   Corporate Sustainability
  •   Business
  •   Political Sciences
  •   Business Ethics
  •   Corporate Strategy
  •   Business Strategy
  •   Economics
  •   Cultural Diversity
  •   Business Economics
  •   Business Management
  • There are 4 modules in this course

    This MOOC provides essential knowledge about international business, its key actors and recent trends. It combines relevant theoretical frameworks with contemporary business cases and practitioner-oriented learning materials. Students will be able to familiarise themselves with such concepts as globalization, internationalisation, multinationals and institutions, and see how they relate to each other, as well as draw implications to current business practices.

    Internationalisation process

    Institutions

    Multinational enterprises

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