Generative AI in Marketing

This course is part of AI for Marketing Specialization

Instructor: David Schweidel

Skills you'll gain

  •   Business Ethics
  •   Marketing Strategies
  •   Generative AI
  •   Marketing
  •   Intellectual Property
  •   Content Creation
  •   ChatGPT
  •   Large Language Modeling
  •   Customer Engagement
  •   Marketing Effectiveness
  •   Prompt Engineering
  •   Customer Acquisition Management
  • There are 4 modules in this course

    Learners will explore the limitations of generative AI tools, such as chatbots, and master the art of prompting and iterating with these systems. The course also covers the practical application of generative AI in customer acquisition and engagement, providing insights into evaluating its effectiveness. This course also covers discussion of the legal debates surrounding generative AI, the concept of fair use, and potential brand concerns. By the end of this course, you will be equipped with the knowledge and skills to harness generative AI responsibly and effectively for marketing success.

    Demo: Generative AI in Action

    Brands and Generative AI

    Using Generative AI throughout the Purchase Funnel

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