Digital Marketing

Instructor: Ketan Patel

Skills you'll gain

  •   Social Media Campaigns
  •   Web Analytics and SEO
  •   Marketing
  •   Google Analytics
  •   Pay Per Click Advertising
  •   Search Engine Optimization
  •   Web Analytics
  •   Web Design and Development
  •   Digital Advertising
  •   Online Advertising
  •   Search Engine Marketing
  •   Campaign Management
  •   Social Media Marketing
  •   Paid media
  •   Digital Marketing
  •   Email Marketing
  •   Social Media
  •   Marketing Analytics
  •   Marketing Strategies
  •   Google Ads
  • There are 9 modules in this course

    By the end of the course, students will be able to: - Web Design – Leverage multiple web design frameworks for improving conversion rates on a website of any kind. Apply these design frameworks to identify areas for website improvement and to design a well-designed website from scratch. - Web Analytics – Identify the appropriate KPIs for any type of website. Make appropriate recommendations to an eCommerce website based on the conversion funnel. Understand the pitfalls surrounding attribution analysis and make recommendations to identify the highest ROI digital marketing channels. - Search Engine Optimization – Improve organic search rankings bu performing search engine optimization on a website. - Search Engine Marketing – Create a search engine marketing campaign and evaluate its effectiveness. Recommend changes that will improve the campaign’s conversion rates. - Online Advertising – Create an online display ad campaign and measures its ROAS (return on ad spend). - Email Marketing – Implement best practices in marketing to a database of current and potential customers via email. - Social media – Utilize knowledge of social media tactics to design an effective social media campaign.

    Module 2: Web Design & Landing Pages

    Module 3: Web Analytics

    Module 4: Search Engine Optimization (On-site and Off-site)

    Module 5: Paid Search

    Module 6: Display Advertising

    Module 7: Email Marketing

    Module 8: Social Media Marketing

    Summative Course Assessment

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