Introduction to Digital Marketing

This course is part of Introduction to Business Specialization

Instructor: Steve Fritzenkotter

What you'll learn

  •   Write SEO keywords.
  •   Create more engaging social media.
  •   Describe the importance of Review Management Storytelling and explain the 'Why'.
  • Skills you'll gain

  •   Pay Per Click Advertising
  •   Online Advertising
  •   Web Analytics and SEO
  •   Marketing Communications
  •   Social Media Strategy
  •   Marketing Strategies
  •   Keyword Research
  •   Storytelling
  •   Search Engine Optimization
  •   Search Engine Marketing
  •   Customer Engagement
  •   Digital Marketing
  •   Brand Management
  •   Content Marketing
  •   Customer Relationship Management
  •   Social Media
  • There are 4 modules in this course

    Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.

    Social Media - Two-Way Communication with Customers

    Reputation Management - You Are Who Your Customers Think You Are

    Content Marketing - Storytelling is the Key to Great Content

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