Ementorhub

What you'll learn

How to optimize your marketing campaign by evaluating campaign results

How to measure advertising effectiveness with Meta’s testing tools

How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations

Skills you'll gain

Key Performance Indicators (KPIs)

Digital Advertising

Marketing Analytics

Advertising Campaigns

Marketing Strategies

Advertising

Campaign Management

Paid media

Social Media Campaigns

Presentations

Brand Awareness

Marketing Effectiveness

Data Analysis

Target Audience

Marketing

Facebook

A/B Testing

Data-Driven Decision-Making

There are 5 modules in this course

By the end of this course you will be able to: • Create an ad in Meta Ads Manager • Evaluate campaign results • Conduct an A/B Test to compare ad campaigns and see which performs best • Conduct a Brand Lift test to measure how your ads impact brand awareness or recall • Conduct a Conversion Lift test to measure the incremental impact your ad has on conversions • Identify how and when to use Marketing Mix Modeling to achieve your desired outcomes • Implement a full analysis process from hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results This course is for people who want to use Meta Ads Manager to run tests, learn what works, and optimize advertising strategies to improve ad performance.

Analyzing Campaign Results

Running Experiments with Meta

Optimizing Your Marketing Mix

Marketing Analytics in Action