Marketing Analytics with Meta

This course is part of multiple programs. Learn more

Instructor: Anke Audenaert

What you'll learn

  •   How to optimize your marketing campaign by evaluating campaign results
  •   How to measure advertising effectiveness with Meta’s testing tools
  •   How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations
  • Skills you'll gain

  •   Key Performance Indicators (KPIs)
  •   Digital Advertising
  •   Marketing Analytics
  •   Advertising Campaigns
  •   Marketing Strategies
  •   Advertising
  •   Campaign Management
  •   Paid media
  •   Social Media Campaigns
  •   Presentations
  •   Brand Awareness
  •   Marketing Effectiveness
  •   Data Analysis
  •   Target Audience
  •   Marketing
  •   Facebook
  •   A/B Testing
  •   Data-Driven Decision-Making
  • There are 5 modules in this course

    By the end of this course you will be able to: • Create an ad in Meta Ads Manager • Evaluate campaign results • Conduct an A/B Test to compare ad campaigns and see which performs best • Conduct a Brand Lift test to measure how your ads impact brand awareness or recall • Conduct a Conversion Lift test to measure the incremental impact your ad has on conversions • Identify how and when to use Marketing Mix Modeling to achieve your desired outcomes • Implement a full analysis process from hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results This course is for people who want to use Meta Ads Manager to run tests, learn what works, and optimize advertising strategies to improve ad performance.

    Analyzing Campaign Results

    Running Experiments with Meta

    Optimizing Your Marketing Mix

    Marketing Analytics in Action

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