Marketing Management Essentials:The Marketing Plan Structure

Instructor: Dushinka Karani

What you'll learn

  •    Understand the marketing management process
  •   
  •    Develop a structured marketing plan
  •   
  •    Execute and track marketing initiatives
  •   

    • Skills you'll gain

  •   Market Research
  •   Market Analysis
  •   Customer experience strategy (CX)
  •   Market Dynamics
  •   Marketing Operations
  •   Marketing Planning
  •   Key Performance Indicators (KPIs)
  •   Marketing Management
  •   Marketing Effectiveness
  •   Customer Engagement
  •   Performance Measurement
  •   Brand Management
  •   Strategic Marketing
  •   Marketing Strategies

    • There is 1 module in this course

    In this course, you will embark on a journey through the fundamentals of marketing management. You'll learn the steps to understand the market and consumer behavior, create and deliver a strategic marketing plan, and capture value for profit and brand growth. Engage customers effectively and measure success with key performance indicators for impactful marketing outcomes. Develop, execute, and monitor marketing strategies to achieve your business goals.

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