Instructors: João Freitas +1 more

What you'll learn

  •   Identify key digital communication platforms and their unique features.
  •   Implement strategies for crafting engaging content tailored to different digital mediums.
  •   Construct a comprehensive digital communication plan that addresses diverse audience needs.
  •   Evaluate the effectiveness of digital communication campaigns using analytics tools.
  • Skills you'll gain

  •   Customer Engagement
  •   Content Creation
  •   Digital Marketing
  •   Target Audience
  •   Communication Planning
  •   Presentations
  •   Communication Strategies
  •   Ethical Standards And Conduct
  •   Crisis Management
  •   Emerging Technologies
  •   Writing
  •   Storytelling
  •   Social Media
  •   Digital Communications
  •   Email Marketing
  •   Forecasting
  •   Public Relations
  •   Digital Media Strategy
  • There are 4 modules in this course

    Prerequisites for the course include a basic understanding of digital platforms and familiarity with communication principles. Learners should also be eager to enhance their digital engagement skills. This course is tailored for digital marketers, social media managers, content creators, and business communication professionals. It aims to help them leverage digital platforms effectively to communicate their messages and engage with their target audience. The learning objectives of the course include identifying key digital communication platforms and their unique features, implementing strategies for crafting engaging content tailored to different digital mediums, constructing comprehensive digital communication plans, and evaluating the effectiveness of digital communication campaigns using analytics tools.

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