Measure and Optimize Social Media Marketing Campaigns
This course is part of Meta Social Media Marketing Professional Certificate
Instructor: Anke Audenaert
What you'll learn
Skills you'll gain
There are 4 modules in this course
By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate.
Measure Your Advertising Effectiveness
Optimize Your Ad Campaigns
Communicate Your Marketing Results
Explore more from Marketing
©2025 ementorhub.com. All rights reserved