Measure and Optimize Social Media Marketing Campaigns

This course is part of Meta Social Media Marketing Professional Certificate

Instructor: Anke Audenaert

What you'll learn

  •   Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
  •   Implement an A/B test to optimize your campaign
  •   Analyze dashboards and evaluate the ROI from your social media marketing efforts
  • Skills you'll gain

  •   Data Presentation
  •   Social Media
  •   Statistical Reporting
  •   Business Metrics
  •   Performance Reporting
  •   Key Performance Indicators (KPIs)
  •   Marketing Effectiveness
  •   Presentations
  •   Data Analysis
  •   Return On Investment
  •   Marketing Analytics
  •   Advertising Campaigns
  •   Social Media Campaigns
  •   Marketing
  •   Social Media Marketing
  •   A/B Testing
  •   Marketing Communications
  •   Facebook
  •   Social Media Strategy
  •   Digital Advertising
  • There are 4 modules in this course

    By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate.

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