Ementorhub

What you'll learn

Understand the foundations of social media analytics and its impact on organizational behavior.

Explore theories of online influence, including the role of misinformation and platform manipulation.

Examine how cognitive biases shape beliefs and behaviors within social media networks.

Acquire hands-on skills in managing social media data using APIs for comprehensive analysis.

Skills you'll gain

Data Analysis

Analytical Skills

Sociology

Facebook

Persuasive Communication

Psychology

Network Analysis

Data Transformation

Data Collection

Statistical Analysis

Social Sciences

Application Programming Interface (API)

Research

There are 5 modules in this course

What sets this course apart is its comprehensive approach to understanding online influence, including the neurobiological aspects of social media addiction and the interplay between misinformation and persuasion. You will gain hands-on experience managing social media data through APIs, enabling you to extract, transform, and analyze data effectively. By the end of this course, you will not only understand the theoretical foundations of online influence and persuasion but also acquire practical skills that can be applied in various contexts, from marketing to behavioral research. This unique combination of theory and practice will prepare you to navigate the complexities of the digital landscape and make data-driven decisions that can enhance organizational effectiveness.

Social Media Analytics Introduction

Online Influence and Persuasion

Network Conformity and Fake News

Data and APIs