Innovation & Entrepreneurship - From Basics to Open Innovation

This course is part of Value Creation Through Innovation Specialization

Instructors: Martin Vendel +3 more

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Skills you'll gain

  •   Business Modeling
  •   Go To Market Strategy
  •   Customer Engagement
  •   Product Development
  •   Innovation
  •   Market Analysis
  •   Market Research
  •   Design Thinking
  •   Entrepreneurship
  •   Business Strategy
  •   Ideation
  •   Product Strategy
  • There are 10 modules in this course

    Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provide you with the models, tools, and frameworks to further develop your business or idea. An emphasis will be placed on the IT space. In this first part, From Basics to Open Innovation, the following areas are included: innovation and entrepreneurship basics; the Silicon Valley entrepreneurship model; the importance of failure; market analysis: how to engage with customers; and open innovation.

    What is innovation and entrepreneurship?

    Teaching entrepreneurship

    The importance of faliure

    Analyzing markets

    Engage with customers

    Closed vs. open innovation

    The changing landscape

    Open innovation at work

    Course completion

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