Product Management: Capstone Project

This course is part of IBM Product Manager Professional Certificate

Instructors: IBM Skills Network Team +1 more

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What you'll learn

  •   Apply your product development lifecycle knowledge and prepare the key artifacts required to complete each phase.
  •   Demonstrate product management proficiency by creating selected artifacts such as product concept, requirements, end-of-life plan.
  •   Illustrate your product management skills and accomplishments through the development of a personal portfolio.
  •   Evaluate your readiness to pass the AIPMM Certified Product Manager (CPM) certification exam.
  • Skills you'll gain

  •   Product Requirements
  •   Product Management
  •   Product Testing
  •   Market Intelligence
  •   Business Strategy
  •   Demand Generation
  •   Market Analysis
  •   Product Roadmaps
  •   Product Lifecycle Management
  •   Usability Testing
  •   Marketing Planning
  •   New Product Development
  •   Product Development
  •   Portfolio Management
  • There are 6 modules in this course

    You’ll create an Ansoff matrix, the product vision document, the Product Requirements Document (PRD), and the product roadmap. You’ll also develop the business case and create the product narrative, the positioning statement, marketing collateral recommendations, a demand generation plan, and an end-of-life plan. You’ll submit your completed artifacts for peer review and grade your peers’ submissions. These artifacts can help you demonstrate your readiness for entry-level product manager roles to future employers. Then, test your knowledge with questions similar to those you will experience when taking the Association of International Product Marketing & Management (AIPMM) Certified Product Manager (CPM) certification exam. Take advantage of the bonus module to get personal portfolio tips that can help you showcase your product management acumen to prospective employers. You’ll also get helpful resume tips and advice about starting your product manager job search.

    The Conceive and Plan Phases

    The Develop and Qualify Phases

    Launch, Delivery, and Retire Phases

    Final Submission and Evaluation

    (Bonus) Portfolio Development and Job Readiness

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