Product Management: Initial Product Strategy and Plan

This course is part of multiple programs. Learn more

Instructors: Daniel C. Yeomans +1 more

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What you'll learn

  •   Identify the product concept using tools and techniques
  •   Perform a product external assessment and internal assessment and record your findings in a SWOT template
  •   Analyze market and solution requirements and develop a market requirements document (MRD)
  •   Develop a product roadmap and perform a financial analysis using a business case
  • Skills you'll gain

  •   Financial Analysis
  •   Product Management
  •   Competitive Analysis
  •   Product Lifecycle Management
  •   New Product Development
  •   Market Research
  •   Product Strategy
  •   Business Planning
  •   User Requirements Documents
  •   Team Building
  •   Risk Management
  •   Agile Product Development
  •   Marketing Strategies
  •   Product Planning
  •   Project Management Life Cycle
  •   Market Analysis
  •   Product Roadmaps
  • There are 5 modules in this course

    This course will provide an overview of the Product Management Lifecycle. You will then learn about the Product Conceive and Plan phases in detail. You will discover tools and techniques used in product concept identification. In addition, you will acquire skills to work with SWOT analysis and the Product Concept document. The course also prepares you to establish a team and develop a project charter. Hands-on labs will help you practice working on market and solution analysis using a Market Requirement Document. You will also investigate a product business case and perform a financial analysis. Throughout this course, several product management experts will share their insights and experiences in product management. Practice quizzes and graded quizzes will test your knowledge. You will be able to apply the concepts learned in the course in a final project. This course is suitable for anyone who aspires to apply for product management jobs and understand various lifecycles used in product management, including agile. It does not require any prior degree.

    Product Concept Identification

    Product Concept Investigation

    Product Plan Phase

    Course Summary and Final Assessment

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