Relationship Management and Business Development

Instructors: Hector Sandoval +1 more

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What you'll learn

  •   Implement effective strategies to identify and cultivate relationships with clients, stakeholders, and business partners.
  •   Apply techniques for segmenting target markets and utilizing proactive networking approaches to identify potential relationship opportunities.
  •   Build rapport and engage in effective communication within a business context, emphasizing trust, credibility, and strong connections.
  •    Leverage relationships to create business opportunities through a client-centric approach, and upselling, and nurturing long-term partnerships.
  • Skills you'll gain

  •   Strategic Partnership
  •   New Business Development
  •   Relationship Building
  •   Target Market
  •   Professional Networking
  •   Market Research
  •   Customer Relationship Management
  •   Upselling
  •   Business Relationship Management
  •   Business Strategies
  •   Active Listening
  •   Communication
  •   B2B Sales
  •   Client Services
  •   Cross Selling
  •   Rapport Building
  •   Business Development
  • There is 1 module in this course

    Through real-world examples and interactive exercises, learners will develop a personal action plan to apply relationship management best practices in their daily work. This course is ideal for professionals seeking to enhance their influence, expand business opportunities, and foster client loyalty in diverse organizational contexts. This course is designed for junior to mid-level supervisors and managers who are directly involved in developing business opportunities and driving commercial outcomes. It is especially relevant for professionals working on the front lines of business development, client relationship management, or strategic sales across diverse industries. Participants will benefit most if they are responsible for building connections that influence organizational growth and market presence. Participants should have 3–5 years of professional experience in roles that involve identifying and pursuing commercial opportunities. While they may not yet be senior leaders, they should have had exposure to business development activities, sales processes, or stakeholder engagement within for-profit organizations. A foundational understanding of client needs, business strategy, or sales cycles is recommended for full engagement with the course material. By the end of this course, participants will be able to apply practical strategies to initiate, strengthen, and leverage professional relationships for business growth. They will enhance their skills in communication, trust-building, and client engagement, while learning how to identify opportunities through networking and segmentation. Equipped with best practices and a client-centric approach, participants will be able to drive long-term value through cross-selling, upselling, and sustained partnership development.

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