This course is part of Scale Up Your Startup Specialization

Instructors: Coursera QA Team +1 more

What you'll learn

  •   Analyze how a company can scale its processes, products, and culture to grow and enter its next phase
  • Skills you'll gain

  •   Market Share
  •   Organizational Structure
  •   Process Development
  •   Marketing
  •   Human Resources
  •   Organizational Development
  •   Sales
  •   Research Reports
  •   Growth Strategies
  •   Business Research
  •   Business Development
  •   Operations Management
  •   Business Writing
  •   Entrepreneurship
  •   Culture Transformation
  • There is 1 module in this course

    For the project, you'll profile a former start-up company and investigate how that company scaled, producing a polished and comprehensive piece of writing that demonstrates your understanding of the scaleup journey. In this piece, you'll explore how start-ups plan for the scaleup phase, how they scale up product and processes, how they adapt their sales and marketing strategies, how operations are affected, and how they build and maintain a productive, effective and diverse company culture through the scaleup phase. This Capstone course is aimed at learners who have experience of working in a start-up and want to scale up their business, providing an opportunity for you to apply what you have learned in the three previous courses on scaling up a startup (Scale Up Your Startup, Scaling Product and Processes, and Building Culture in a Scaleup).

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