Skills you'll gain

There are 4 modules in this course

By the end of the course, you will be able to: -Understand the concept of marketing the skilled (professional) self and how it fits into broader career self-management strategies. - Develop an effective strategic self-marketing plan tailored to the skills-based job market, leveraging tools such as the marketing communications mix. - Articulate your job-related skills and personal capabilities convincingly and confidently to prospective employers. - Construct a strong professional brand and image, with a deep understanding of reputation management and impression management strategies. - Implement self-promotion and personal branding strategies effectively to advance your professional growth. - Harness the power of generative AI to establish a robust self-coaching and self-monitoring system for your self-marketing activities, fostering your continual evolution and adaptability. - Organize compelling digital artifact presentations to demonstrate your skill mastery and proficiency. - Utilize peer feedback effectively to enhance your self-marketing and branding efforts. With a unique focus on the innovative use of AI for self-coaching, this course is an excellent choice for individuals looking to differentiate themselves professionally, providing the tools and strategies to market one's skills efficiently and establish a powerful personal brand. We are confident that upon completion, you will be well-equipped to navigate your professional journey with strategic acumen.

M2 Self-Marketing Strategies and Tactics

M3 Personal Branding Strategies and Tactics

M4 Putting It All Together: Self-Administered Training Interventions

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