This course is part of Search Engine Optimization (SEO) Specialization

Instructor: Rebekah May

What you'll learn

  •   Complete a competitive analysis on a webpage
  •   Interpret brand recognition through social media
  •   Create sitemaps and robot.txt files, plan redirects, and manage site errors

    • Skills you'll gain

  •   Web Analytics and SEO
  •   Artificial Intelligence
  •   User Experience
  •   Marketing Strategies
  •   Content Creation
  •   Content Strategy
  •   Search Engine Optimization
  •   Digital Marketing
  •   Keyword Research
  •   Content Performance Analysis

    • There are 4 modules in this course

    In addition, you’ll examine how AI is reshaping SEO—from content generation to algorithm updates—and how to adapt your strategy accordingly. Learn the latest best practices for building resilient, effective SEO strategies that align with current search trends, user expectations, and ethical guidelines in an increasingly automated search landscape.

    Introduction to Off-Page SEO

    Introduction to Technical SEO

    Keyword Theory & Research

    Explore more from Marketing

    Introduction to Google SEO

    Search Engine Optimization

    Google SEO Capstone Project

    Optimizing a Website for Google Search

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