Social Media Content and Strategy

This course is part of multiple programs. Learn more

Instructor: Adobe

What you'll learn

  •   Create engaging social media content for a target audience that boosts interaction and results through platform-specific visuals and messaging.
  •   Implement social media design best practices to build a consistent social media presence across platforms
  •   Develop strategies that leverage current trends and proven tactics, enhancing your social media content creation and maximizing your reach.
  •   Use analytics and audience insights to fine-tune your social media content strategy.
  • Skills you'll gain

  •   Regulation and Legal Compliance
  •   Ethical Standards And Conduct
  •   Branding
  •   Multimedia
  •   Content Strategy
  •   Scheduling
  •   Social Media Content
  •   Content Creation
  •   Intellectual Property
  •   Drive Engagement
  •   Social Media Strategy
  •   Customer Engagement
  •   Target Audience
  •   Social Media
  •   Social Media Management
  •   Video Production
  •   Content Performance Analysis
  •   Generative AI Agents
  • There are 4 modules in this course

    This course focuses on social media content creation, giving you hands-on experience with Adobe Express and Adobe AI tools to develop scroll-stopping visuals, impactful messaging, and smart scheduling strategies. Explore social media design best practices, including layout fundamentals, brand consistency, and creative workflows that make your content stand out. Whether you’re a solo influencer or managing social media for a brand, you’ll gain the skills to plan, produce, and publish high-quality content across platforms. Each module dives into real-world content creation techniques, including how to optimize your work with AI-powered insights and templates. By the end of the course, you’ll be equipped to build a dynamic, engaging content strategy and become a confident leader in social media content creation.

    Posting across platforms

    Social media content design

    Wrapping things up

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