Skills you'll gain

There are 6 modules in this course

— Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing.

Sports Marketing: differences and similarities with other marketing

Value: Sponsorship, Partnerships & Dynamic ticket pricing

Sports communication: press releases, media relations, public relations

Sports communication: social media, crisis communication, celebrity handling

Fandom and loyalty

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