Instructor: Lucas Lobo

Skills you'll gain

  •   Global Marketing
  •   Customer Insights
  •   Market Research
  •   Strategic Marketing
  •   Value Propositions
  •   Customer experience strategy (CX)
  •   Marketing Planning
  •   Business-To-Consumer
  •   Business Strategy
  •   Marketing
  •   Marketing Strategy and Techniques
  •   Business Ethics
  •   Customer Analysis
  •   B2B Sales
  • There are 5 modules in this course

    In this course, you will undergo a deeper dive into marketing, looking at it from a strategy perspective. In our previous course, you were able to understand the nature of marketing, as well as its implications and perspectives. Now, in this course, you will apply those concepts, dive deeper within them, and make more sense of marketing in terms of the general strategy of your company.

    Week 2: B2C Markets

    Week 3: B2B Markets

    Week 4: Globalization, Culture and Customer Centricity

    Week 5: The Marketing Plan

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