Supervised Text Classification for Marketing Analytics

This course is part of Text Marketing Analytics Specialization

Instructors: Chris J. Vargo +1 more

What you'll learn

  •   Describe text classification and related terminology (e.g., supervised machine learning)
  •   Apply text classification to marketing data through a peer-graded project
  •   Apply text classification to a variety of popular marketing use cases via structured homeworks
  •   Train, evaluate and improve the performance of the text classification models you create for your final project
  • Skills you'll gain

  •   Supervised Learning
  •   Machine Learning
  •   Google Cloud Platform
  •   Natural Language Processing
  •   Artificial Neural Networks
  •   Marketing Analytics
  •   Python Programming
  •   Deep Learning
  •   Machine Learning Algorithms
  •   Performance Metric
  •   Marketing
  •   Tensorflow
  •   Text Mining
  •   Scikit Learn (Machine Learning Library)
  • There are 4 modules in this course

    This course can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics. Learn more about the MS-DS program at https://www.coursera.org/degrees/master-of-science-data-science-boulder.

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