Ementorhub

What you'll learn

Understand the importance of sustainability for business.

Learn about specific topics such as consumer behavior, market research, product design, and value chains, using the sustainability lens in business.

Design solutions and develop enterprise plans for sustainable business initiatives.

Apply the bottom-up approach for sustainable business initiatives in any context.

Skills you'll gain

Customer Analysis

Consumer Behaviour

Market Opportunities

Innovation

Business

Business Strategies

Socioeconomics

Communication Strategies

New Product Development

Corporate Sustainability

Market Research

Value Propositions

Design Thinking

Environmental Issue

Product Design

Environmental Social And Corporate Governance (ESG)

There are 5 modules in this course

You will be able to: • Understand the importance of sustainability for business • Analyze specific topics including consumer behavior, market research, product design, value chains and communications using the sustainability lens in business • Design solutions and develop enterprise plans for sustainable business initiatives • Apply the bottom-up approach for sustainable business initiatives in varied contexts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Module 1: Sustainability and Consumption

Module 2: Sustainable Product Design and Market Research

Module 3: Sustainable Value Chains and Communications

Module 4: BOTTOM-UP ENTERPRISE