Ementorhub

What you'll learn

Explain the significance of social media within society.

Analyze social media and persuasive communication in a business context.

Identify the need for different social media channels, considering audience segmentation and message strategy.

Skills you'll gain

Social Media Strategy

Social Media

Paid media

Target Audience

Shared Media

Marketing Communications

Owned Media

Brand Strategy

Content Creation

Legal Risk

Consumer Behaviour

Persuasive Communication

Stakeholder Engagement

Earned Media

There are 3 modules in this course

You will learn to define social media and its strategic use in brand communication, exploring the different types of media—paid, earned, shared, and owned—and their contributions to brand messaging. Through case studies, you will examine how successful brands develop their voice and identity, coordinate messaging strategies, and manage responsibility and liability in social media communication. Additionally, you will delve into word-of-mouth communication, user-generated content, and the importance of persuasion in marketing. You will identify organizational stakeholders and discover opportunities for engagement across different social media platforms. Understanding demographics and audience segmentation will enable you to craft messages that resonate with target audiences and drive desired behaviors. This course stands out by offering a blend of academic knowledge and real-world examples, preparing you to excel in the dynamic field of social media marketing.

Word-of-Mouth and Persuasion

Audience Demographics of Social Media Platforms