Ementorhub

The "What" of the Marketing Strategy

Instructor: Dushinka Karani

What you'll learn

Understand the marketing process

Develop marketing strategies

Implement and measure marketing initiatives

Skills you'll gain

Integrated Marketing Communications

Customer Insights

Brand Strategy

Key Performance Indicators (KPIs)

Customer Engagement

Marketing Effectiveness

Market Opportunities

Strategic Marketing

Performance Measurement

Value Propositions

Cross-Channel Marketing

Marketing Management

Market Analysis

Marketing Strategy and Techniques

Consumer Behaviour

Marketing Planning

There is 1 module in this course

In this course, you will explore the essentials of marketing, where you'll learn to understand the marketplace, create value through strategic marketing, and capture value for profit and brand equity. Engage with customers across digital and physical platforms, and manage initiatives with key performance indicators to ensure successful marketing outcomes. Develop and implement effective marketing strategies with measurable results.

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