Unsupervised Text Classification for Marketing Analytics

This course is part of Text Marketing Analytics Specialization

Instructors: Chris J. Vargo +1 more

What you'll learn

  •   Describe the concept of topic modeling and related terminology (e.g., unsupervised machine learning)
  •   Apply topic modeling to marketing data via a peer-graded project
  •   Apply topic modeling to a variety of popular marketing use cases via homework assignments
  •   Evaluate, tune and improve the performance the topic model you create for your project
  • Skills you'll gain

  •   Data Science
  •   Unstructured Data
  •   Machine Learning
  •   Deep Learning
  •   Text Mining
  •   Data Processing
  •   Unsupervised Learning
  •   Natural Language Processing
  •   Marketing Analytics
  •   JSON
  •   Machine Learning Methods
  • There are 5 modules in this course

    This course uses Jupyter Notebooks and the coding environment Google Colab, a browser-based Jupyter notebook environment. Files are stored in Google Drive. This course can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics. Learn more about the MS-DS program at https://www.coursera.org/degrees/master-of-science-data-science-boulder.

    The Assumptions of a Topic Model, Bag of Words, and Natural Language Processing

    Prepping Amazon Review Data

    Pre-Processing Text and Training a Topic Model

    Topic Modeling Evaluation, Classification, and Neural Network Approaches

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