Pricing Strategy in Practice

This course is part of Pricing Strategy Optimization Specialization

Instructors: Jean Manuel Izaret +2 more

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What you'll learn

  •   How to use the three lenses to set an optimal strategic price to maximize revenue
  •   How to approach a pricing case, glean information, and work through a complicated pricing decision
  •   How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation
  • Skills you'll gain

  •   Revenue Management
  •   Market Share
  •   Market Dynamics
  •   Microsoft PowerPoint
  •   Cost Accounting
  •   Consumer Behaviour
  •   B2B Sales
  •   Market Analysis
  •   Strategic Marketing
  •   Business Economics
  •   Sales Presentations
  •   Price Negotiation
  •   Product Strategy
  •   Business Strategy
  •   Customer Analysis
  •   Competitive Analysis
  •   Presentations
  •   Market Research
  •   Value Propositions
  • There are 4 modules in this course

    In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.

    Customer Value and Conjoint Analysis

    Price Recommendation

    Curveball

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