Innovating with the Business Model Canvas

This course is part of Entrepreneurship: Growing Your Business Specialization

Instructor: Alex Cowan

What you'll learn

  •   How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
  •   How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
  •   How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
  •    How to apply a test-driven approach to business model innovation
  • Skills you'll gain

  •   Innovation
  •   Business Process
  •   Business Modeling
  •   Design Thinking
  •   Market Opportunities
  •   Lean Methodologies
  •   Resource Allocation
  •   Product Management
  •   Strategic Partnership
  •   Business Strategy
  •   Value Propositions
  •   New Product Development
  •   Process Design
  •   Customer experience strategy (CX)
  •   Customer Analysis
  • There are 2 modules in this course

    The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.

    How do you focus your capabilities and organization to maximize profitability?

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