Customer Analytics
This course is part of Business Analytics Specialization
Instructors: Eric Bradlow +3 more
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Skills you'll gain
There are 5 modules in this course
Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
Application/Case Studies
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