Customer Analytics

This course is part of Business Analytics Specialization

Instructors: Eric Bradlow +3 more

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Skills you'll gain

  •   Data-Driven Decision-Making
  •   Customer Insights
  •   Customer Analysis
  •   Data Collection
  •   Correlation Analysis
  •   Marketing
  •   Predictive Analytics
  •   Market Research
  •   Descriptive Analytics
  •   Consumer Behaviour
  •   Customer Data Management
  •   Regression Analysis
  •   Analytics
  •   Marketing Analytics
  •   Business Analytics

    • There are 5 modules in this course

    Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms

    Descriptive Analytics

    Predictive Analytics

    Prescriptive Analytics

    Application/Case Studies

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