Meta Marketing Analytics Professional Certificate

Launch Your Career in Marketing Analytics. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta in 7 months or less. No degree or prior experience required.

Instructors: Brandon Larkin +3 more

What you'll learn

  •   Collect, sort, evaluate, and visualize marketing data
  •   Summarize and analyze data using marketing analytics methods
  •   Design experiments and test hypotheses to evaluate advertising effectiveness
  •   Use Meta Ads Manager to run tests, learn what works, and optimize ad performance

    • Skills you'll gain

  •   Marketing Analytics
  •   Data Collection
  •   Key Performance Indicators (KPIs)
  •   Marketing
  •   Statistical Hypothesis Testing
  •   Interviewing Skills
  •   Marketing Effectiveness
  •   A/B Testing
  •   Business Metrics
  •   Data Storytelling
  •   Bayesian Statistics
  •   Data Modeling

    • Professional Certificate - 8 course series

    Your efforts will yield a portfolio that you can showcase to prospective employers or utilize for your own business.

    Introduction to Data Analytics

    Data Analysis with Spreadsheets and SQL

    Python Data Analytics

    Statistics Foundations

    Data Analytics Methods for Marketing

    Marketing Analytics with Meta

    Meta Marketing Science Certification Exam

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