Leverage Innovation to Increase Market Share. Learn how to use creative strategies and practices to transform your business.

Instructors: Patricio O'Gorman +2 more

What you'll learn

  •   Fundamentals of design thinking and its application for business development and innovation
  •   How to formulate and express your strategy, and the impact of digital disruption on organizations
  •   Fundamentals of marketing and how to reposition your brand

    • Skills you'll gain

  •   Digital Transformation
  •   Business Strategy
  •   Business Planning
  •   Process Design
  •   Storytelling
  •   Business Solutions
  •   Design Thinking
  •   Presentations
  •   Technology Strategies
  •   Brand Strategy
  •   Risk Analysis
  •   Brand Marketing

    • Specialization - 4 course series

    The technical aspects of business modeling and strategy development are also covered. Students acquire the fundamentals of marketing and learn how to reposition their brand and new value proposition in the marketplace using their brand as a strategic asset.

    Leveraging Design Methods to Identify Business Opportunities

    Using Design to Generate Innovative Business Solutions

    Storytelling / Re-brand your Brand

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