E-Marketing Specialization

Develop an E-Marketing Strategy for Your Business. Master strategies and tools for managing your audience online.

Instructor: Stephane Muller

What you'll learn

  •   Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
  •   Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
  •   Apply testing and analytics to optimize your marketing efforts and improve business outcomes

    • Skills you'll gain

  •   Google Analytics
  •   Customer Engagement
  •   Marketing Analytics
  •   Keyword Research
  •   Key Performance Indicators (KPIs)
  •   Web Analytics
  •   Search Engine Optimization
  •   Pay Per Click Advertising
  •   Marketing Effectiveness
  •   Customer Acquisition Management
  •   A/B Testing
  •   Marketing Strategies

    • Specialization - 3 course series

    -Apply testing and analytics to optimize your marketing efforts and improve business outcomes

    Strategies for Converting and Retaining Customers Online

    Mobile Marketing, Optimization Tactics, and Analytics

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