Develop your brand and engage your audience. Learn strategies to grow your career from GRAMMY winners and nominees, and Recording Academy members, who have built, and are thriving in, today's music industry.

Instructor: Joey Harris

What you'll learn

  •   Learn how to craft a compelling brand identity, develop a strong media presence, and implement effective marketing techniques to connect with your target audience and industry partners.
  •   Gain practical insights, conduct case studies, and engage in hands-on activities to develop comprehensive branding blueprints and create visual narratives that resonate with your audience.
  •   Hone your research skills to identify potential partners, strategize collaborations, and design engaging audience growth campaigns tailored to specific music genres and target audiences.

    • Skills you'll gain

  •   Resilience
  •   Brand Awareness
  •   Digital Media Strategy
  •   Promotional Strategies
  •   Marketing Analytics
  •   Digital Marketing
  •   Customer Insights
  •   Budget Management
  •   Customer Engagement
  •   Marketing Strategies
  •   Content Strategy
  •   Trend Analysis

    • Specialization - 3 course series

    Strategies for Audience Growth and Promoting Music Brands

    Building Your Brand, Sustaining Growth and Networking

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