Become fluent in the rules of the new economy. Learn how to use intellectual property law to protect and maximize the value of your innovations

Instructors: R. Polk Wagner +2 more

What you'll learn

  •   Identify the types of intellectual property protection available under U.S. law
  •   Evaluate your options for protecting your creative innovations with copyright law
  •   Analyze and interpret a patent document for a competing product
  •   Develop strategies for protecting and maximizing your brand with a comprehensive trademark strategy

    • Skills you'll gain

  •   Brand Awareness
  •   Regulation and Legal Compliance
  •   Packaging and Labeling
  •   Lawsuits
  •   Asset Protection
  •   Business Valuation
  •   Legal Strategy
  •   Business Strategy
  •   Economics
  •   Musical Composition
  •   Law, Regulation, and Compliance
  •   Case Law

    • Specialization - 4 course series

    Through the various projects on developing a trademark strategy, analyzing a patent document, and addressing a copyright cease-and-desist request, you will develop integrated intellectual property strategies tailored to an organization’s core business goals.

    Copyright Law

    Trademark Law

    Patent Law

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