Machine Learning for Marketing Specialization

Learn Machine Learning Techniques in Marketing. This 5-course Specialization from Jindal Global Business School (JGBS) is for marketing professionals, and anyone interested in gaining greater knowledge of how to conceptualize effective marketing strategies and decisions using Machine Learning (ML) and Decision Science.

Instructors: Ambica Ghai +2 more

What you'll learn

  •    You will create a digital marketing plan and an Ad Campaign on Google Ads using KPIs to evaluate the performance of campaigns.
  •    You will use Google Analytics, Google search engine, Python programming language, and Anaconda Navigator to make informed marketing decisions.
  •    You will also use text mining techniques for sentiment analysis and customer feedback analysis in marketing.

    • Skills you'll gain

  •   Search Engine Optimization
  •   Marketing Analytics
  •   Google Analytics
  •   Digital Advertising
  •   Customer Insights
  •   Web Analytics
  •   Online Advertising
  •   Predictive Analytics
  •   Applied Machine Learning
  •   Customer Analysis
  •   Text Mining
  •   Unsupervised Learning

    • Specialization - 5 course series

    Use Python programming language to analyze data for making marketing predictions

    Unsupervised Learning and Its Applications in Marketing

    Introduction to Decision Science for Marketing

    Text Mining for Marketing

    Digital Marketing Analytics

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