Unlock your AI-powered efficiency and innovation. Elevate your marketing game! Copilot supercharges creativity, automates tasks, and delivers data-driven insights. Learn to dominate the digital landscape.

Instructor: Microsoft

What you'll learn

  •   Apply Microsoft Copilot’s capabilities in your marketing organization to improve marketing strategy and shape the customer journey.
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  •   Unleash the power of data: Deepen customer understanding and precision targeting with AI.
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  •   Refine your knowledge of GenAI in competitive marketing  environments.
  •   Craft captivating content: Design marketing materials that resonate with your audience using Copilot.
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    • Skills you'll gain

  •   Customer Insights
  •   Microsoft Copilot
  •   Marketing Analytics
  •   Ideation
  •   Search Engine Marketing
  •   Prompt Engineering
  •   Marketing Strategies
  •   Content Creation
  •   Paid media
  •   Strategic Marketing
  •   Competitive Analysis
  •   Performance Reporting

    • Specialization - 3 course series

    Throughout this Specialization, you will experience a variety of hands-on guidance that will demonstrate how to engineer prompts within Microsoft Copilot to yield various results that will optimize your outputs for your marketing campaigns.  You are encouraged to follow along and complete the tasks with the instructor, while exploring your own creativity, adjusting and adapting for your needs along the way.  Periodically, you will be presented with several labs, peer reviews, and assessments that will provide you the opportunity to showcase what you have learned.  These assignments will equip you with the skills required to implement Microsoft Copilot into your marketing routine, helping to streamline and optimize your productivity and workflows.

    By the end of this course, you’ll be able to: Apply Microsoft Copilot’s capabilities in your marketing organization to improve marketing strategy and shape the customer journey. Improve customer analysis and targeting capabilities using Microsoft Copilot. Design higher performing creative content with Microsoft Copilot to engage a broader target audience. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

    By the end of this course, you’ll be able to: Understand how to train Microsoft Copilot with marketing related data. Analyze customer insights and define personas and customer segments. Apply Microsoft Copilot to enhance your targeting efforts across channels. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

    By the end of this course, you’ll be able to: Explain the various types of content that can be created with Microsoft Copilot's GenAI Generate content ideas with Microsoft Copilot Produce high performing content at scale with Microsoft Copilot Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

    Using Microsoft Copilot to Understand Your Customer

    Smarter Content Creation with Microsoft Copilot

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