Planning a Digital Marketing Strategy Specialization

Develop Data-driven Digital Marketing Strategies. Understand how to cultivate a data-driven mindset, manage data effectively, and use insights to improve marketing actions and ROI.

Instructor: Cathal Melinn

What you'll learn

  •   Understand how to cultivate a data-driven mindset, manage data effectively, and use insights to improve marketing actions and ROI.
  •   Gain expertise in developing a digital marketing strategy using key frameworks such as SWOT, PESTEL, and SOSTAC, and setting SMART objectives.
  •   Learn how to execute and track digital marketing strategies, address customer journeys, and evaluating key performance metrics

    • Skills you'll gain

  •   Digital Advertising
  •   Customer experience strategy (CX)
  •   Digital Transformation
  •   Marketing Analytics
  •   Digital Media Strategy
  •   Marketing Automation
  •   Marketing Planning
  •   Customer Analysis
  •   Business Analytics
  •   Cross-Channel Marketing
  •   Marketing Effectiveness
  •   Marketing Budgets

    • Specialization - 3 course series

    In this Specialization, learners will solve a broad range of authentic business problems as they apply the skills and techniques they learn along the way. Learners will create buyer personas, as well as a digital marketing channel plan to identify the inbound and outbound channels used by these personas. Based on their digital marketing channel plan, learners will also create an ideal team plan to outline the skillsets required to meet their business objectives, engage their personas with the correct digital channels, and improve the overall digital customer experience (CX) of their business.

    Digital Channel Planning Strategy

    Data and Digital Strategy Execution

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