What you'll learn
Understand social media trends, types, personalization, and analytics.
Create buyer personas, set goals, and optimize Facebook/Instagram pages.
Develop effective social media ad campaigns using the RACE Framework.
Enhance engagement, conversions, and retention; leverage YouTube/LinkedIn.
Skills you'll gain
Content Performance Analysis
Digital Advertising
Digital Media Strategy
Customer Engagement
UI/UX Strategy
Social Media Campaigns
Marketing
Growth Strategies
Customer Relationship Management
Marketing Effectiveness
Instagram
Customer Acquisition Management
Specialization - 3 course series
- Project Name: Work on RMS (Revenue Market Share) for a shoe company brand
Social Media Marketing
Digital Marketing Landscape